Course Description

Social media and online marketing recently have produced enormous riches for businesses all over the world. While others have lagged behind, those who have implemented these tactics have reaped enormous rewards. Professionals in digital marketing have led this enormous shift. Digital marketing involves more than just designing a successful marketing strategy for a given product. Much more than that is involved.

Knowing the market inside and out is key to successful digital marketing. Understanding customer dynamics and pressure points results in a wonderfully designed campaign that is created to entice customers and convince them to buy the goods. An effective digital marketer can see the problem from the customer's point of view by getting inside their thoughts.

What You’ll Learn
  • You will be able to comprehend the operational functionality of tools used in digital marketing, such as Google Analytics, Google Ads, Google Trends, Facebook ads, Twitter advertisements, You Tube analytics, and LinkedIn ads.

Course Curriculum

Week 1-4
  • Fundamental Concepts of Digital Marketing
  • Customer Lifecycle
  • Marketing Technology
  • The Future of Digital Marketing
  • Search Engine Optimization Foundations
  • Optimization Techniques -On-Page Optimization ,Off-Page Optimization
  • Optimization Techniques- SEO
  • SEO Tools
  • Working of SEO
  • Advance Optimization Technique in SEO
  • Planning and Analytics of SEO in Website
Author Images
Ekon Academy

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